It’s hard to believe that in just a few weeks it’ll be one year that I’ve been working with PayPerPost. PayPerPost sets up bloggers and advertisers who want to advertise on blogs. It’s allowed me to make a few dollars that have been most helpful since I don’t work outside the home.
Their big news this week is that they now secured another $7 million in investment money. It’s good to see that the PayPerPost model is one that people see long-term potential with it. To mark the momentous occasion, PayPerPost has launched a new website design that now puts a lot more information for both bloggers and advertisers just a click away. Check out PPP Labs to see what the development team is up to as well as some smart posties who have created some cool plugins.
$7 million is a lot of money. Surely PayPerPost needs some suggestions as to what to do with it? I can offer a few. Since bloggers are pretty loyal to PPP, why not have special bonuses for those who have been around a while? For example, when someone has been with PPP a year, send them a bonus check that doubles their earnings for the day that marks their one year anniversary. Better yet how about an online gift certificate so they can pick out something nice for themselves.
Read more about the good news right here:
The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B
Draper Fisher Jurvetson leads round and joins Board of Directors
ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.
“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”
Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.
“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”
To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.
