Although I have been on the Internet for many years, I’m so behind on catching up on the latest trends. What is sad is that I use to blame the rural area we lived in for not knowing trends but with the Internet this is not a valid excuse.

RSS, keyword, and SEO are all fairly new terms to me. It’s exciting to learn about all the different avenues and tools you can use to develop your website.

Apogee Search Engine Marketing is a search engine marketing firm that helps their clients get noticed on the Internet. Search engine marketing is another new concept to me but totally makes sense. You can wear yourself out trying to promote your own website. It used to be that it was enough just to have a website on the Internet, and you would get noticed. Now you need a plan to get people to your website. Since most people will find your site through search engines, it’s very important to learn how to get the best ranking to make sure visitors will find your quality site.

Apogee has decided to endorse the Search Engine Marketing Professional Organization (SEMPO) with Gold Circle Support. SEMPO is looking to establish standards in search engine optimization and other emerging markets. This is a great idea which will further legitimize the Internet’s money making capabilities.

I still have a lot to learn, but it’s good to know there are businesses that believe in fair and ethical practices when it comes to the Internet.