Wildtangent is taking the casual game market into a different direction. We’ve all downloaded trial versions of game that give us an hour to get good and hooked on something. Being casual gamers there is no way if we spend the $20 for the game will we ever play it that much to justify buying it.

Enter Wildcoins. Wildcoins are like game tokens. They give you access to play a game with no time limits. The games download to your computer and after installation you can sign onto your Wildtangent account and use or buy Wildcoins to play the game. If you are collecting Mycoke reward caps then you can buy Wildcoins with your points.

I tested out Wildcoins with the game Bookworm Deluxe. It cost me four Wildcoins. I played until I finally “died” and started another game. So, my four Wildcoins were good for the whole sessions and not just until I died. I haven’t read through all of the regulations and how it works, but first impression is that Wildcoins seems to be a pretty cool outlet to play casual games.